Editor Michael Piggott Editor-at-large Hugh Burkitt
Contents
the power of ideas
regulars
features
our feature writers
creative blindness (and how to cure it)
how to create powerful ideas
BRAND PURPOSE DOESN'T BUILD BRAND DISTINCTIVENESS. BRAND IDEAS DO.
Undervaluing Creativity
How to power up your idea brain
disruptive ideas that fit in
why 'no idea is a bad idea' is a bad idea
THINK NEGATIVE
Forget me not
Blame the robot. ideas are more important than you might think.
A nomad's guide to creativity
the changing role of the cmo
upcoming events
Thanks for reading EMPOWER ISSUE 1
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