Dave Trott talks 'corkscrew thinking', JKR's Katie Ewer explores brand purpose, author David Wethey analyses idea economics, Publicis New York's Ciaran McCarthy gets disruptive, MediaCom's Sue Unerman debunks brainstorming, SNAP London's Matt Wyatt says think negative, Neuro-Insight's Heather Andrew examines our brains, A Beautiful Constraint's Tony Franco tackles constraints, MullenLowe London's Phil Rumbol on why we forget, LEGO's Debs Gerrard on AI, robots and ideas, Genius Steals' Faris Yakob goes nomadic, and the Society's Gemma Greaves explores the courage and confidence of today's leaders.
At the lowest point of the war, Winston Churchill said the only thing that would save us were 'corkscrew thinkers,' writes author and creative director Dave Trott. (5 MINS)
A Beautiful Constraint's Tony Franco says, in order to create an environment where ideas thrive, we need to look at our mindset and ambition - with examples from Nike, Brewdog and Impossible Foods. (10 MINS)
JKR Singapore's Katie Ewer, looks to Nike, Lego and the hubristic parable that was the Fyre Festival in search of what to do and what not to do, when it comes to brand ideas. (5 MINS)
Creativity is often associated with traits that are undervalued at work. Marketers who have the bravery to overlook these could tap into an advantage, writes Neuro-Insight's Director, Heather Andrew. (5 MINS)
Author David Wethey introduces us to idea economics: where progress happens instantaneously, thanks to an endless supply of ideas and the skilled intervention of a new breed of experts. (15 MINS)
Publicis Groupe New York's SVP Executive Creative Director Dept W, Ciaran McCarthy, talks about why he values one idea over another and why the word 'disruptive' is in danger of becoming meaningless. (5 MINS)
MediaCom's Chief Transformation Officer, Sue Unerman, think it's high time we debunk one of the sacred rules of brainstorming in order to achieve truly transformational action. (5 MINS)
SNAP London's Matt Wyatt says the pressure to think positive is everywhere, but our daily lives are driven by negative emotions too. And we could all benefit from negative thinking every now and then. (7 MINS)
MullenLowe London's Phil Rumbol says we need to remember that we are programmed to forget, not remember, and rediscover the art of ideas-led engagement marketing. (7 MINS)
If AI and robots take over, what is left behind? The LEGO Group's Debs Gerrard says we should be working harder than ever to recognise the importance of creativity and ideas. (10 MINS)
Author Faris Yakob says habitation makes us blind, that we stop seeing the world around us when we commute every day. It's only when we do something different that we force our brains to pay attention. (7 MINS)
As The Marketing Society launches a new brand identity, our chief executive argues that great marketing leaders today are marked out by courage and confidence more than ever before. (5 MINS)
