Thank you for reading EMPOWER ISSUE 3 'past and future' Nov 2019

Build: Develop a brand that builds from a compelling and creative core idea.
Govern: Leverage your brand as a filter for business decisions, be they technology-led or not. Use brand as a tool to spark innovation.
Execute: Relentlessly commit. Stay consistent across touchpoints and interfaces.
Elevate: Focus on maintaining humanity. Commit to a purposeful promise and build relationships that matter. \n\t&nbsp;

Marketing and the climate crisis, gender stereotyping, anti-consumerism, behavioural science, esports, chasing unicorn brands and more.Contents