In this issue Siegel+Gale's Howard Belk looks at how we keep humanity and purpose at the core of technology adoption, BVA Nudge Unit's Richard Chataway explores behavioural science, Creative Creatures' Hanne Kristiansen has a think about creative-led thinking, VMLY&R's Bediz Eker tackles brands in the age of anti-consumerism, Mullenlowe London's Fran Griffin looks at gender stereotyping, Unofficial Partner's Sean Singleton says esports is the new battlefield, WWF's Rhiannon Shah looks at the future of marketing and our planet, and BBDO's Elle McCarthy goes on the hunt for unicorns.
In this piece, Siegel+Gale co-CEO and chief creative officer, Howard Belk reminds brand-builders to keep humanity—and purpose—at the core on technology adoption. (7 MINS)
The way marketing departments respond to the planetary emergency will define not only the next 60 years of marketing, but the future of the planet, argues WWF-UK's Rhiannon Shah. (7 MINS)
VMLY&R's Managing Director, Strategy and Insights looks at how brands grow while natural resources diminish and consumers become more socially aware. (5 MINS)
The recent ASA bans on ads have created a conversation beyond the advertising industry alone – one which will influence all brands in future, writes Mullenlowe London's Fran Griffin. (7 MINS)
Richard Chataway on why marketers are in the business of behaviour – and how 60 years of scientific progress in understanding behaviour helps marketers better demonstrate the value of what they do. (7 MINS)
Publisher at Unofficial Partner, Sean Singleton, asks, should brands care about esports? Hint: yes. With examples from KFC and DHL he offers ways brands can get involved in this rapidly growing market. (7 MINS)
To thrive in this new marketing landscape we need discover our innate creative heartbeat. And help our teams do the same. By Creative Creatures' Hanne Kristiansen. (5 MINS)
Elle McCarthy, Global Head of Planning, BBDO, and keynote speaker on gender and language says unicorns do still exist, they've just evolved. She offers thoughts on where to find them in the future. (7 MINS)
