'Plus ça change, plus c’est la même chose.' To translate: the more things change the more they remain the same. French writer Jean-Baptiste Alphonse Karr said that, and it fits for this issue, where we explore 'change and continuity', with articles on a post-pandemic world, fear and innovation, brand language, the new normal, diversity and habits, the evolution of social and content platforms, and being more personal. Michael Piggott, Editor
VMLY&R's MD, Strategy and Insights, Bediz Eker, looks to what consumers truly value after a crisis, including ways to de-stress and escape (5 MINS)
Felicity Walsh, strategist at growth consultancy &us shares some exclusive research into fear and innovation at work (5 MINS)
CEO of Verbal Identity, the brand language and tone of voice agency, Chris West, says brand owners need to take responsibility for the reality their language creates (5 MINS)
Pubmatic's Chief Revenue Officer EMEA, Emma Newman, looks at what a market reset means for brands, agencies and publishers and offers four tips to maximise engagement (5 MINS)
We need to break habits formed over 66 years. DICE's Amy Kean writes about how the marketing industry continues to resist change (5 MINS)
The Fitting Room's Charlotte Mair says OnlyFans offers an intimate connection between creators and fans, and is an opportunity for brands (5 MINS)
VCCP New York's CSO, Jonny Shaw, says platform Roblox is the biggest thing happening in media and tech today, and brands could add real value (7 MINS)
Watch Me Think's CEO, Alistair Vince, says the long term effects of lockdown are yet to be fully understood, and it's time for brands to be more personal (5 MINS)
