With the ongoing pandemic, finding creative ways as marketers, to collaborate, is more important than ever. This issue our writers look at why, with advertising, we should never choose the safe route, why standing for something is a good thing, how leaders need to kill their egos to have impact, the evolution of brand experiences, how collaboration can turn brands into platforms for change, why we should ditch silos, and how to find abundance around us. Michael Piggott, Editor
Trevor Robinson OBE, founder of Quiet Storm, calls upon the industry to move away from plain vanilla advertising and get involved in his project, Create Not Hate (7 MINS)
Fran Griffin, award-winning Senior Strategist at MullenLowe London, says that in a year of crisis and inescapable bad news, so picking a side may be your safest bet (7 MINS)
Superhero leadership is bullshit. Killing your ego and working with rebel thinkers is the way to create the impact you seek, writes Scott Morrison, author and founder of the Boom! (5 MINS)
Senior Strategist at Forever Beta, Olivia Stancombe, looks at how collaboration can turn brands into platforms for change, with examples from Adidas and Allbirds and Ben & Jerry's (7 MINS)
Neil Foster, VP of Consultancy EMEA and APAC at Guinness World Records, looks at how ideas like virtual pubs and concerts will shape the industry of the future (5 MINS)
Global Marketing Transformation Director at MARS Inc, Tom Lindley, looks to The Beatles, Elvis and Picasso for better ways to creatively collaborate, and offers four tips of his own (7 MINS)
Marketers need to adopt the ‘three C’s’ to be fit for the future, says Suzi Bentley-Tanner, Strategy Director at Engine Transformation — with advice from E.ON's Head of Advertising, PR and Campaigns, Scott Somerville (5 MINS)
Nick Geoghegan, Strategy Director at eatbigfish LA, says creative collaboration is being able to understand what you need and who has enough of it to share can lead to beneficial partnerships (5 MINS)
