We're now in a new year and new decade and, inevitably, many of us want to know what might happen, particularly given these uncertain times in which we live. Handily, our network is a wise and knowledgeable one - this issue our writers explore co-operation and collaboration, cultural shifts to watch, innovations in technology that will shape society, purpose and principles and more. Here's to a brave year, together. Enjoy the issue. Michael Piggott, Editor
Founding Partner at Lucky Generals, Andy Nairn, says in the last ten years we've had a widening gap between rich and poor, ugly populism, the rise of fake news and more. But this doesn't spell the end of marketing (5 MINS)
President, Americas at Canopy Insight, Victoria Gerstman, and the team share their take on five cultural areas poised to undergo seismic changes this year: entertainment, death and ageing, youth culture, health and wellness and technology (7 MINS)
Innovation Lead Peter Gasston, with colleagues from VCCP, explores tech trends that influence industries and shape culture. Based on behaviours noticed over the last year, here are a few things they think will be big this year (7 MINS)
Author, brand consultant and executive at The Value Engineers, Giles Lury, says we're in a period of growing activism not since seen the '60s and it's affecting the choices people make about products and brands (5 MINS)
Senior Director at Salesforce, Lara Martini, says leaders are no longer expected to be good at everything. But to stay ahead of the game they do need to have a vision, be authentic and grow talent from within (5 MINS)
What key trends can we expect from the sector in 2020 and beyond? Shazia Ginai, CEO of Neuro-Insight UK, offers her predictions, from unconventional methods to secrets to the power of context (5 MINS)
