Author Glenn Fisher explores what a nineteenth century painter can teach us about pursuing ideas, copywriter Vikki Ross says the robots are coming but they can't tell stories, behavioural psychologist Crawford Hollingworth looks at bravery and the brain, Dragon Rouge's Bee Pahnke investigates the new language of winning, The Telegraph's Asif Sadiq champions belonging at work and engaging the forgotten majority, cultural insight expert Natalie Edwards tackles toxic positivity, Starcom's Amy Kean looks at brand apologies and activist Caroline Casey says brands that take disability inclusion seriously will be the future winners.
Copywriter, podcaster, and author of The Art of the Click, Glenn Fisher, explores how nineteenth century painter Paul Gauguin can give you the confidence to pursue the most challenging marketing ideas and win (5 MINS)
Crawford Hollingworth and Sarah Murray of The Behavioural Architects explore the many ways insights from behavioural science and neuroscience can support your brave business agenda (10 MINS)
Presenting the case for copywriters vs robots. Who is best at speaking your consumer's language? Copywriter Vikki Ross looks at who will win in the war of words (5 MINS)
In a culture that promotes endless productivity and toxic positivity, we’ve forgotten we can’t win them all, and that’s OK. By Canopy Insight's Natalie Edwards and Gianlluca Simi (7 MINS)
Asif Sadiq MBE, Head of Diversity, Inclusion and Belonging at The Telegraph says, in our efforts we've gotten to the point where we've forgotten to engage middle-aged white men in a meaningful way (15 MINS)
Society is changing dramatically. If you want to keep it up, you need to change too. Dragon Rouge's Head of Voice, Bee Pahnke, looks at what winning sounds like to people today (7 MINS)
Author of That Sh*T Will Never Sell, David Gluckman, remembers the launch of Bailey's and Piat d'Or at IDV - the company that would become Diageo - as the most empowering company he ever worked for (5 MINS)
Winning is the stuff of great war and sport, but business is not the same as warfare, and brand building is a lot like human relationships... it's often smarter to analyse the data. says strategist Julian Saunders (5 MINS)
How to win with marketing technology? Strategist Perry Hewitt on how organisations have not only used tech in ways to drive revenue and reach, but as a catalyst to re-organize culture to be more agile (7 MINS)
Social entrepreneur and leading authority on diversity and inclusion, Caroline Casey, says brands that take disability inclusion seriously will be the real winners of the future economy (7 MINS)
Starcom's Head of Strategic Innovation, Amy Kean, investigates apologies and how brands such as Starbucks, Carlsberg and KFC won the public over in a crisis (7 MINS)
Marketing Society Chief Executive, Gemma Greaves, closes the issue with a piece she wrote for the Raconteur on how we can win, as leaders, by being true to ourselves (5 MINS)
