What does the word mean these days? In our second issue author Glenn Fisher looks at how we pursue wild ideas in the face of doubt, Crawford Hollingworth explores bravery and the brain, cultural expert Natalie Edwards questions why, after a loss, we have to win, The Telegraph's Asif Sadiq argues that, when it comes to progressing diversity, we've forgotten the majority and activist Caroline Casey says brands that take disability inclusion seriously will be the real winners of the future economy. Enjoy the issue. Michael Piggott, Editor
Editor Michael Piggott Editor-at-large Hugh Burkitt
What improv has taught me Pete Markey, TSB Bank
The Forum Anne-Lise Johnsen Robb, Chelsea FC Katie Laviolette, Akzonobel Deborah Bryant, Disney Sanna Cain, ACCA Shane Shortman, B&Q Donata Peksa, HSBC Karen Towler, Tesco Bank Chris Melvin, Sunshine Comms
Leaders I love Mick Doran, Sainsbury's Bank Mike Fairburn, Sony Music ME Peter DeBenedictis, Microsoft This much I've learned Jan Gooding, Stonewall
Glenn Fisher, author The path of most resistance Crawford Hollingworth, The Behavioural Architects Bravery and the brain Vikki Ross, copywriter Speaking your consumer's language Natalie Edwards, Canopy Insight Winning isn't everything. Nor is failing Asif Sadiq MBE, The Telegraph The forgotten majority Bee Pahnke, Dragon Rouge Brands: the new language of winning David Gluckman, author Baileys and an empowering career Julian Saunders, strategist Brand building isn't like warfare Perry Hewitt, strategist Superpower your marketing stack Caroline Casey, activist Disability inclusion: it's the future Amy Kean, Starcom Sorry seems to be the hardest tweet Gemma Greaves, Marketing Society Tackling imposter syndrome Events: dates for your diary
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From being creative and present to not conforming, TSB Bank's CMO, Pete Markey, shares lessons learned from the world of improv comedy and why all marketing leaders should give it a go (5 MINS)
After Dave Trott said as much in an article we asked a number of our award-winning and rising star marketers from Akzonobel, Chelsea FC and Disney whether they agreed (5 MINS)
Marketing Society board members: Sainsbury's Bank's Mick Doran (Scotland), Sony Music Middle East's Mike Fairburn (Dubai), and Microsoft's Peter DeBenedictis (Dubai) tell us leaders in life they love and why (2 MINS)
We spoke to Stonewall's Jan Gooding, where she told us her best and worst advice, the most fun she's had and her peak career experience. Jan is giving our Ogilvy Lecture at this year's Amplify Marketing Festival (2 MINS)
Copywriter, podcaster, and author, Glenn Fisher, explores how nineteenth century painter Paul Gauguin can give you the confidence to pursue the most challenging marketing ideas and win (5 MINS)
Crawford Hollingworth and Sarah Murray of The Behavioural Architects explore the many ways insights from behavioural science and neuroscience can support your brave business agenda (10 MINS)
Presenting the case for copywriters vs robots. Who is best at speaking your consumer's language? Copywriter Vikki Ross looks at who will win in the war of words (5 MINS)
In a culture that promotes endless productivity and toxic positivity, we’ve forgotten we can’t win them all, and that’s OK. By Canopy Insight's Natalie Edwards and Gianlluca Simi (7 MINS)
Asif Sadiq MBE, Head of Diversity, Inclusion and Belonging at The Telegraph says, in our efforts we've gotten to the point where we've forgotten to engage middle-aged white men in a meaningful way (5 MINS)
Society is changing dramatically. If you want to keep it up, you need to change too. Dragon Rouge's Head of Voice, Bee Pahnke, looks at what winning sounds like to people today (7 MINS)
Author of That Sh*T Will Never Sell, David Gluckman, remembers the launch of Bailey's and Piat d'Or at IDV - the company that would become Diageo - as the most empowering company he ever worked for (5 MINS)
Winning is the stuff of great war and sport, but business is not the same as warfare, and brand building is a lot like human relationships... it's often smarter to analyse the data. says strategist Julian Saunders (5 MINS)
How do you win with marketing technology? Strategist Perry Hewitt on how organisations have not only used tech in ways to drive revenue and reach, but as a catalyst to re-organize culture to be more agile (7 MINS)
Social entrepreneur and leading authority on diversity and inclusion, Caroline Casey, says brands that take disability inclusion seriously will be the real winners of the future economy (7 MINS)
Starcom's Head of Strategic Innovation, Amy Kean, investigates apologies and how brands such as Starbucks, Carlsberg and KFC won the public over in a crisis (5 MINS)
Marketing Society Chief Executive, Gemma Greaves, closes the issue with a piece she wrote for the Raconteur on how we can win, as leaders, by being true to ourselves (5 MINS)
