Storytelling is central to human existence. This issue we explore the stories we tell each other and why they should matter to marketers. Our writers look at how what we say shapes our behaviour, how we redefine our values and careers, how stories can help us be more optimistic, why squiggly career stories are important, how anyone can tell a story, and how subtle brand stories might save us from cynicism. Mike Piggott, Editor
Professor of Organisational Behaviour at London Business School, Dan Cable, writes about chemotherapy and says the stories we tell ourselves can have a huge effect on our behaviours (10 MINS)
VP, Brand at EA, Elle McCarthy, on pregnancy, internalised guilt, speaking up as a leader and breaking societal norms (3 MINS)
Author of The Whole Marketer, Abigail Dixon, asks: How do you cultivate a values-based career? Start by defining your values, taking the reins and finding your own path (5 MINS)
Founder of Upping Your Elvis, Chris Barez-Brown, says that the stories we tell ourselves shape our very being, and in ten minutes a day we can be more optimistic (3 MINS)
Helen Tupper, Co-Founder of career development company Amazing If, on what makes a good squiggly career story and when you should tell yours (3 MINS)
Global speaker on communication, creativity and collaboration, Neil Mullarkey, says everyone can tell a stories, you just have to seek them out - they're gold dust (3 MINS)
'Over the last 18 months it's safe to say we're fed up', writes Havas Hong Kong's Head of Strategy, Duncan Bell. 'And brands haven't escaped this malaise.' (3 MINS)
