#metoo, #timesup, #BLM, climate change... people are calling out injustices and abuses of power faster than ever. So like it or not, the world is changing and some organisations are at risk of being left behind. This issue: our writers explore superficial brand commitments, disability inclusion and human truths, standing out, challenging the boardroom, how brands can regenerate society, ego and activism within the marketing industry, and more. Michael Piggott, Editor
Trevor Robinson OBE, Founder of Quiet Storm, reflects on the new wave and warns that brands shouldn’t be scared of the consequences that come from standing up for something (3 MINS)
Marianne Waite, Director of Inclusive Design at Interbrand, says disability inclusion is not about doing the right thing, but about understanding human truths (4 MINS)
From Adidas to Oreos, CEO of The Social Element, Tamara Littleton, looks at brands today that are taking a stand on the big societal issues that define our age (4 MINS)
It's not easy for humans, but brands must be prepared to stand out, says Kevin Chesters, Co-Founder at Harbour Collective and Co-Author of The Creative Nudge (4 MINS)
Alex Barker leads Be More Pirate, a social movement that supports people and organisations to challenge the status quo. Here she says those best to hold brands to account are their own people (3 MINS)
Author and LinkedIn Top Voice 2020, Amy Kean, says to the marketing industry: if you want change, change things, without fanfare or fireworks (3 MINS)
Lauren Kelly, CMO at ThoughtExchange, reminds us activists aren't brands, they're people - and it's people that create movements (4 MINS)
Brand Consultant and one of ‘The Dots 100 rising stars inspiring change and transforming the industry 2020', Amy Dick, says this new wave demands brands help regenerate society (3 MINS)
