The phrase 'build back better' has been overused in the past twelve months, plus it suggests returning to a past state. Instead we ask, how can we reinvent to recover? What can we do differently? This issue WWF-UK urge us to reinvent consumerism to help save the planet, VICE Media share a report on future experiences, we also have articles on brand language, intercultural thinking, marketing to women, sustainability and wellbeing. Michael Piggott, Editor
WWF-UK's Rhiannon Davies Shah on marketing’s biggest challenge in the decade ahead: can marketing reinvent, get us buying less, and help the planet recover? (5 MINS)
Becky Dillon, VP Experiential and Executive Producer at VICE Media, shares this VICE report on how young people, through communities, will drive the re-emergence of the experience economy (8 MINS)
Chris West, CEO of tone of voice agency Verbal Identity looks at how brands have changed their language during Covid, and why it's time other brands did the same (5 MINS)
eatbigfish's Mark Barden on why brands need to consider sustainability as a way to reinvent their business and communications strategies (4 MINS)
Saudi German Health's Chief Marketing & Communications Officer, Rami Zahran, says the first step to reinvention and recovery is to focus on our mental health and wellbeing (3 MINS)
Why you needn't reinvent the wheel for the road to recovery: striking out on your own gives you the unique chance to translate your values to a blank canvas, says On the One's Rob Mathie (3 MINS)
RED UNIT's Thorranze Cheung looks at how Glasgow Taxis and a bubble tea brand have used this approach to adapt and evolve during covid (4 MINS)
Co-Author of Brandsplaining, Jane Cunningham, says that you need to reinvent marketing to women if you want to be fit for purpose in the new normal (3 MINS)
