There's been a lot of talk about empathy during this pandemic. Indeed, as one of our writers says this issue, the need for it has never been greater. So this issue we focus squarely on people: TikTok teach us about subcultures, The Forge say brands should do less, but do it better, we learn how to manage a crisis, why brands should focus on compassion, how we can all build a better world, plus why humanity should be at the heart of purpose. Michael Piggott, Editor
For Women's History Month we asked the CEO of hypnotherapy app, Clementine's Katie Lee, to share what she's learned from bold career moves over the years (3 MINS)
TikTok's Head of Marketing, GBS, Europe, Trevor Johnson, looks at how communities on TikTok have thrived during the pandemic, and how brands can play their part (4 MINS)
With examples from Brewdog and Magnum, Co-Founder at The Forge, Simon Garnett, argues that the best way for businesses to regroup and thrive post-pandemic, is to do less, but do it better (3 MINS)
Authors Shaun Smith and Andy Milligan look at how leaders have succeeded or failed to use empathy during Covid, and what does this mean for brands (3 MINS)
The Behavioural Architects' Crawford Hollingworth and Liz Barker look at a divided world and ask, is it possible to build a better one using empathy and human connection? (5 MINS)
The Fitting Room's MD, Charlotte Mair, looks at new audio chat app Clubhouse and Twitter's Spaces, as two new places brands can listen to people, and learn things (2 MINS)
With his first book, Go Luck Yourself: 40 ways for you to stack the odds in your brand’s favour Lucky Generals' Andy Nairn, examines how to manage a crisis (3 MINS)
New Ways' Founder, Letesia Gibson, says our need for empathy has never been greater, and that brands need to make more space for emotion and compassion (4 MINS)
